Qualitative Research and Consumer Policy: Focus Group Discussions as a Form of Consumer Participation

Consumer Policy Remedies and Consumer Segment Interactions

This p(4)er introduces a framework for examining consumer and niarket problems as a function of consumer segment interaction patterns. Three patterns cf interactions are described as consisting of positive, negative, or no spillovers among consumer segments. The efficacy of regulatory remedies is shown to be affected by tiie type and extent ofthese interaction patterns. The paper complements an...

The Focus Group, a Qualitative Research Method

The Focus Group (FG) has been actually employed by marketing, and is becoming importanct also in other areas; such as, education, health, management, decision-making, and information systems, among others. Depending on the research objective, the Focus Group can be used alone or in conjunction with other methods. The results obtained from the FG application are particularly effective in supplyi...

Consumer Choice Policy

Consumer Participation in Commercial Hospitality

Purpose of this paper This paper examines customers’ participation in the production of commercial hospitality. Drawing on a study of queer consumers (i.e., lesbian, gay, bisexual and transgender (LGBT) individuals), the paper considers the ways in which frequently circulated understandings, or myths, shaped consumers’ actions. The case study is used to highlight previously under examined dimen...

Focus Groups as Qualitative Research